Bombay High Court's TikTok Ruling: National Interest Trumps Well-Known Status
June 10, 2025
Well-known Trademark
The Bombay High Court recently delivered a noteworthy judgment concerning TikTok, upholding the Registrar of Trademarks' decision to deny "well-known" status to the popular platform's mark in India. This ruling offers a compelling insight into the interplay between trademark law and broader national interests.
TikTok Limited had sought the elevated "well-known" trademark status under Indian law, which confers enhanced protection across all classes of goods and services, even if the mark isn't actively used in those categories. While TikTok's mark is already a registered trademark in India, enjoying statutory protection, the "well-known" designation offers an additional layer of legal safeguard.
Justice Manish Pitale, for the Bombay High Court, affirmed the Registrar's refusal, primarily citing the ongoing nationwide ban on the TikTok application imposed by the Government of India. The ban, implemented in 2020, was based on serious concerns related to India's sovereignty, integrity, defense, security of the state, and public order, as well as data privacy.
The Court reasoned that while Section 11(6) of the Trade Marks Act, 1999, lists factors for determining a well-known mark (like knowledge, use, and reputation), it also empowers the Registrar to consider "any fact which he considers relevant." The Bombay High Court held that the government ban, and the underlying national security concerns, constituted highly relevant factors that could not be ignored when assessing whether a mark merits the extraordinary protection of "well-known" status.
This judgment is pivotal for several reasons:
Beyond Commercial Metrics: It signifies that the assessment of "well-known" status in India is not solely based on commercial success, recognition, or extensive use. Broader public policy considerations, particularly those concerning national security and public order, can decisively influence such IP determinations.
Balancing Rights and National Interest: The decision highlights the judiciary's willingness to balance individual IP rights with paramount national interests, especially in the context of digital platforms operating across borders.
Precedent for Banned Entities: This ruling sets a precedent that marks associated with entities or applications that have been banned for national security reasons may face significant hurdles in achieving "well-known" status, regardless of their prior reputation or global recognition.
While TikTok's existing trademark registration in India remains valid, the denial of "well-known" status limits its ability to enforce its mark against misuse in unrelated goods or services, particularly given its absence from the Indian market. This Bombay High Court decision serves as a powerful reminder that the grant of enhanced IP protections can be deeply intertwined with a brand's regulatory compliance and its perceived impact on national security.