RBI Launches Verified WhatsApp Channel to Boost Public Financial Awareness

As part of its ongoing ‘RBI Kehta Hai’ public awareness campaign, the Reserve Bank of India (RBI) has launched a verified WhatsApp channel titled ‘Reserve Bank of India’ (accessible [here]). This initiative is designed to share key financial information with the public in a clear, convenient, and user-friendly format.

The WhatsApp channel complements the RBI’s existing outreach through SMS, television, and digital media, aiming to broaden the reach of messages on financial literacy, consumer rights, and digital finance safety. By tapping into WhatsApp’s widespread usage, the RBI intends to promote greater transparency, awareness, and confidence in India’s digital financial ecosystem.